The advertisement, which uses the slogan "Come As You Are," was meant to "recognize the diversity of McDonald's customers in France."
-- From "A Message, With Fries on the Side" by Steven Erlanger, New York Times 6/2/10
In the advertisement, which began running [in France] on May 21 and will continue until June 26, a teenager at McDonald’s gazes longingly at his class photo, while talking in hushed whispers on his cellphone. “I was looking at our class picture,” he says affectionately. “I miss you, too.”
His father returns with their meal and looks over at the photo. “You look just like me at your age,” he says. “I was quite the ladies’ man.” Then he sighs and tells his son: “Too bad your class is all boys. You could get all the girls.”
The Web site Planet Homo criticized the company for featuring a young man who won’t disclose his sexuality to his father and added: “How this serves the gay community or McDonald’s for that matter is a mystery. But we do love his voice and accent.”
To read the entire article above, CLICK HERE.
From "Gay McDonald's ad, airing in France, evokes strong reactions around the world over message" by Nick Klopsis, New York Daily News Writer 6/4/10
Some groups are questioning the rationale behind McDonalds' ad. Fox News' Bill O'Reilly mocked the ad during a segment on his show, asking if the company had an "Al-Qaeda ad?"
But others are trumpeting the ad for its ability to avoid stereotyping.
"The ad you're referencing is one of a series of ads called "Come as You Are," which recognized the diversity of McDonald's customers in France. This particular commercial was produced by McDonald's France and is running only in France," [Lisa Howards, McDonalds's director of corporate media relations] said in the statement. "Each of our 117 markets around the world determines their own advertising and marketing."
To read the entire article above, CLICK HERE.
Click on headlines below to read how McDonald's relented when they tried this in America:
McDonald’s Supports Same-sex 'Marriage' and other Radical Homosexual Causes
McDonald's Employee Group Indoctrinates Gay Agenda
Boycotting Christians Stand at McDonald's, Restaurant Gives In
Boycott Ends: McDonald's Abandons Gay Agenda
